Earned Attention and Owned PlatformsEarned Attention and the Owned Environment
Earned Attention begins with foundational work on branding, website design, social media channel optimization, and work on “owned” properties and materials. Earned media efforts follow from these foundational elements, in the form of public relations, press releases, social media posting and actually being social on social media.
1. Corporate & Product Branding
We help brands define and express who they are in a way that is cohesive, modern, and adaptable across platforms.
Branding services include:
Corporate brand positioning and messaging
Product branding and narrative development
Brand architecture and naming systems
Visual identity refinement (logos, color systems, typography)
Brand guidelines and usage frameworks
Our work ensures your brand can live naturally across digital, social, and earned environments.
2. Brand Website Design & Optimization
Your website is often the first and most critical owned media touchpoint. We design and optimize brand websites to perform across discovery, search, and decision-making moments.
Capabilities include:
Brand website strategy and information architecture
UX-informed design and messaging refinement
SEO audits and on-page optimization
Metadata optimization (titles, descriptions, schema guidance)
Content structure for AI and search visibility
Performance and conversion optimization
Whether launching a new site or improving an existing one, we focus on clarity, discoverability, and trust.
3. Social Media Channel Creation & Optimization
We help brands establish and optimize social media channels as discovery engines for their organic strategic content, not as static brand billboards.
Services include:
Platform selection and role definition
Profile and bio optimization
Visual and tonal alignment across channels
Content frameworks aligned to platform algorithms
Channel-specific best practices and setup
This work ensures your social presence is structurally sound before content scales.
4. Social Media Posting & Content Management
For brands seeking executional support for their strategic organic content, we manage social media posting with a focus on quality, cadence, and performance insight.
Services include:
Content scheduling and publishing
Caption and copywriting aligned to brand voice
Ongoing optimization based on performance signals
Platform-native best practices
Light community-aware refinement
We prioritize relevance and learning, not just output.
5. Corporate Collateral & Print Materials
Designed to reinforce credibility across touchpoints, owned media extends beyond digital. We support the creation of physical and digital brand materials that reinforce trust and consistency.
Capabilities include:
Corporate decks and presentations
Product one-sheets and sell sheets
Event and trade show materials
Brand brochures and informational collateral
Internal communications assets
Each piece is designed to align with your broader brand and messaging system.
6. PR, Press Releases & Earned Media Support
Attention Lab supports earned media efforts by helping brands articulate stories that resonate with journalists, editors, and cultural gatekeepers.
Services include:
Press release strategy and writing
Corporate and product announcements
Brand narrative development for media
Thought leadership positioning
Editorial angle development
We focus on clarity, relevance, and credibility—not hype.
If Content is King, Owned Platforms are the Queen.
In the Attention Age, owned and earned media form the foundation of sustainable brand growth upon which strategic organic content lives, breathes, and grows.
While organic content, eventually backed by paid media, can accelerate reach, it is your brand assets, digital presence, and credibility that determine whether attention converts into trust, relevance, and long-term value.
Attention Lab helps brands build, refine, and activate the platforms they own—and earn visibility through relevance, not spend