Advertising and AmplificationPay for Attention Only After Understanding How it Moves.
In the past, “big ad campaigns” were the starting point. Agencies pitch their creative idea, production begins, ad spend and media buying was inevitable. We challenge this old way of thinking, allowing the audience to tell us exactly what content is relevant and resonant with them before putting ad spend into action. Attention Lab is looking beyond impressions to leverage true engagement, evaluating strategic organic content and amplifying the cream of the crop across digital and traditional media.
1. Digital & Social Media Advertising
Platform-native, behavior-informed execution. We plan and manage paid social and digital campaigns created for native formats and designed to be relevant and aligned with platform dynamics.
Capabilities include:
Paid social strategy and execution (Meta, TikTok, YouTube, LinkedIn, X)
Creative and format guidance for paid placements
Audience targeting and segmentation
Interest-based and behavioral targeting strategies
Funnel-based media planning (awareness → consideration → conversion)
Performance monitoring and optimization
Taking the best of our clients’ strategic organic content and putting it on steroids with paid media. Content and amplification should work together—not in silos.
2. Digital Video Advertising
Designed for attention, not interruption. Video remains one of the most powerful paid formats—but only when designed for how people actually watch.
Services include:
Short-form and long-form digital video strategy
Platform-specific video placement planning
Creative guidance for hook-first video formats
YouTube, OTT, and social video activation
Sequential messaging and frequency management
We prioritize attention retention, not just impressions.
3. Programmatic & Native Advertising
We support programmatic and native advertising strategies that emphasize context, intent, and relevance over scale alone.
Capabilities include:
Programmatic display and video planning
Native advertising strategy and placement
Contextual targeting approaches
Publisher and network selection
Budget allocation and performance optimization
This work ensures ads appear where they make sense, not just where inventory is available.
4. Search, Retargeting & Performance Media
Reinforce intent, don’t waste it. We design retargeting and search strategies to support users already showing interest—without overexposure or fatigue.
Services include:
Paid search strategy and management
Search retargeting and keyword intent analysis
Site retargeting and funnel reinforcement
Cross-channel retargeting coordination
Frequency and creative rotation strategies
Performance media is treated as part of a larger ecosystem, not a standalone lever.
5. Print, Out-of-Home (OOH) & Experiential Media
Physical presence still matters—when used intentionally. For the right brands and moments, traditional and physical media can reinforce credibility and cultural presence.
Support includes:
Print advertising strategy and placement
Out-of-home (billboards, transit, place-based media)
Media mix modeling and contextual relevance
Creative adaptation for physical formats
Market-by-market planning
OOH and print are approached as signal amplifiers, not legacy obligations.
6. Traditional Broadcast Media Buying
Modern thinking applied to legacy channels. We support broadcast planning and buying with a contemporary lens—focused on efficiency, integration, and measurement.
Capabilities include:
TV and radio media planning
Local, regional, and national buys
Media negotiation and placement strategy
Cross-channel integration with digital efforts
Performance tracking and post-campaign analysis
Broadcast is strongest when it works in concert with digital and social ecosystems.
Discover what works. Amplify what matters.
In today’s fragmented media landscape, paid advertising is no longer a shortcut to relevance.
Attention is earned through culture, behavior, and interest-driven discovery—and paid media’s role is to accelerate what has already proven itself, not force attention through spend alone.
Attention Lab approaches paid media as a strategic amplifier, not a blunt instrument. Algorithm-led distribution is the center of the feedback loop, paving a path for advertising, media buying, and brand building.