Find Your Bit of Aloha.
In 2023, Bits of Aloha began designing and creating apparel and accessories that embodied island humor and vibes, opening their first shop on Etsy and establishing a social media presence. In 2025, they opened a new digital storefront, bitsofaloha.com on Shopify to supercharge our reach and impact. In addition to launching the Shopify website, Attention Lab helped launch a content marketing effort, sharing insights, knowledge, and news from across Hawa'i on their blog to drive organic traffic. This effort resulted in a 1200% increase in organic traffic to their website. Read more below.
Leading with strategic organic content.
Attention Lab created over 100 pieces of text-based article content for Bits of Aloha, focusing on driving organic traffic via AI- and search-engine-optimized (SEO) discovery. The effort began in July, 2025.
This effort produced incredible results from July-December 2025 when compared to the previous period (January-June 2025):
1200% increase in organic user sessions
1400% increase in desktop sessions
1100% increase in mobile sessions
534% increase in gross sales revenue
1600% increase in traffic arriving from Google search
16% increase in traffic from Facebook
Attention Lab will be expanding our organic social and content work with Bits of Aloha in 2026 to support their expanding design and product portfolio.
