Simple. Fast. Accurate.
ASSURE-100 is a rapid COVID-19 test brand, created by Oceanit during the pandemic. It is the only rapid test developed in Hawaii and was branded, launched, and marketed from 2022 on.
From branding and logos, to website design and video content, James Andrews led all of Oceanit’s ASSURE-100 marketing efforts to bring Hawaii’s only rapid COVID-19 test to market. The team worked to create branded digital and physical assets, including packaging, instruction documents, website and social media channels, how-to and promotional video content, AI- and SEO-optimized thought leadership articles and content, paid social and video ads, and more. ASSURE-100 was stocked online as well as in Foodland and Tamura’s locations across the Hawaiian islands.
ASSURE-100 website
The ASSURE-100 Rapid Covid Test was developed by Oceanit, a Hawai'i-based technology company of just 200 people. Oceanit was successfully granted two FDA Authorizations for the ASSURE-100 Rapid COVID-19 Test, enabling it to be used by health care professionals around the world, and at home without a prescription.
